Publishers: Aimed at those seeking quicker monetization, enhanced earnings, and a better overall experience.

Spotify: Focused on boosting monetization opportunities and developing a unique platform.

Listeners: Catering to those desiring a pleasant ad experience.

• This tool will automate time-consuming tasks, making the process more efficient for publishers.

• There are over 1B unmonetized monthly impressions on shows missing ad markers.

• Getting an episode ready for monetization is currently filled with repetitive steps and complex interfaces, and it lacks proper guidance for publishers. We see a big chance to improve this by offering better instruction and support.

Faster Monetization for Publishers: Streamline the process to accelerate revenue generation.

Maximize Publisher Earnings: Enhance tools and strategies to boost publisher profitability.

Support Publisher Experience: Make the monetization process more user-friendly and effectively explain the process to ensure publishers understand and can easily navigate it.

Boost Monetization Opportunities: Increase the volume and variety of content available for monetization.

Ensure Positive Listener Experience: Maintain a balance to keep ads acceptable and non-intrusive for listeners.

• Led design efforts for a top 10 companywide initiative, overseeing the feature release of an AI-generated ad placement tool.

• Conducted remote workshops, refined planning with the Product Manager, and aligned with product leadership.

• Collaborated with User Research, planning user interviews, creating prototypes, and implementing changes.

• Partnered with content design and worked closely with legal and naming committees.

The product was successfully delivered and scheduled for a Q1 2024 launch.

Unlocked 1.3 billion additional ad impression opportunities per year while maintaining ad skip and user drop-off rates.

Contributing to over 1500 podcasts and 90 publishers opting in.