The design style of Presales at TD Ameritrade had become outdated, particularly following the 2019 update to the design system. This led to several issues that needed addressing: noticeable visual defects, issues with responsiveness on different devices, and significant room for enhancing accessibility features. These elements highlighted the need for a comprehensive design overhaul to align with the latest standards and improve overall user experience.

• Comprehensive Design Re-skins: Undertook a thorough re-skinning of all stages in the design process, ensuring a fresh and updated look across the board.

• Color and Graphic Enhancements: Implemented new color schemes and gradients and improved charting styles to enhance visual appeal and clarity.

• Collaboration on Iconography: Worked closely with a professional illustrator to guide the creation of isometric iconography, adding a modern and engaging element to the design.

• Responsive Design Implementation: Developed four responsive breakpoints, ensuring the design adapts effectively across various device sizes for optimal user experience.

• Collaboration on User Testing: Worked closely with a UX lead to incorporate revisions based on user testing feedback, ensuring the design met user needs effectively.

• Partnership with Development and QA Teams: Maintained a close partnership with the development and Quality Assurance (QA) teams. This collaboration was crucial to identifying and resolving bugs, ensuring a high-quality, seamless user experience in the final product.